3d Gold Advertisement Analysis
3D Gold becomes popular when the ‘Golden Washroom’ produced. This company also produced many types of jewellery and showed the jewellery on the TV advertisement. So, I choose one of advertisement to analysis how reflect our values, attitudes, and beliefs.
The advertisement was broadcasted on the year of 2006. And Kelly Chan is the spokesperson of this advertisement. First, the background music ‘one and only’ play. Kelly wears a white dress sit on the horse-drawn carriage. The carriage was running in forest and Kelly was worn different types of jewellery. Then, the horse-drawn carriage was flying to the palace. After that, a golden clock opened. At this time, Kelly got down the carriage and become a noble lady. Afterwards, she waves the evening dress in front of the golden clock. Finally, she worn a pink evening dress goes into the palace and a man like prince waiting her come. And he kisses her hand.
In this ad., I can see the target audience is female and focus on China and HK market. The advertisement was like fairytale Cinderella. It promote that each girl can be Cinderella. The popular emotion of female feels romantics and wants to become Cinderella. And can a true love. It satisfy female unrealistic dream.
Second, I see a handsome prince must match a beautiful princess. That is a false knowledge for us that handsome boy match a beautiful girl. However, in our mindset, ideal lover must be a handsome boy like a prince. So, audience was brainwash by the media.
In the advertisement, it uses different types of jewellery to build up a noble mood. And the advertisement was intentionally choose Kelly Chan be a spokesperson. The denotation of Kelly Chan is a singer and an actor. However, the connotation of Kelly Chan is icon of fashion, is a perfectionist. Therefore, she can shape female to buy the jewellery, if female who want to be like Kelly Chan –noble woman and follow the trend. But, it may no need for...
View Full Essay