5 Forces Model Of Verizon
TABLE OF CONTENTS
Pages
1. Introduction & Main Products 2
2. Main Competitors 6
3. Five Forces Analysis 7
4. PEST Analysis 10
5. SWOT Analysis 12
6. Generic Strategy 14
7. Growth Strategy 14
8. Product Strategy 15
9. Partnership Strategy 15
10. Reference List 16
Introduction and Main Products
“Verizon Communications Inc. (Verizon) is one of the world’s leading providers of communications services. Verizon’s wireline business, which includes the operations of the former MCI, provides telephone services, including voice, broadband data and video services, network access, nationwide long-distance and other communications products and services, and also owns and operates one of the most expansive end-to-end global Internet Protocol (IP) networks. Verizon’s domestic wireless business, operating as Verizon Wireless, provides wireless voice and data products and services across the United States using one of the most extensive and reliable wireless networks. Stressing diversity and commitment to the communities in which we operate, Verizon has a highly diverse workforce of approximately 242,000 employees.” (Verizon Communications 2006 Interactive Annual Report)
Main Products include:
1. Residential Products
a. Internet service subscriptions
b. Digital TV service subscription
c. Phone service subscription
2. Small Business Products
a. Voice solutions
b. Internet solutions
c. Data and IP solutions
d. Wireless solutions
3. Medium Business Products
a. Data and IP solutions
b. Voice Solutions
c. Equipment Solutions
d. Managed services
4. Enterprise & Government
a. VoIP
i. IP Flexible T1
ii. IP Integrated...
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