Adoption Diffusion Process-Battery Driven Cars
Adoption Diffusion Process-
Battery Driven Cars
[1] Introduction to Battery Driven Cars, or Electric Vehicles 3
[2] History of Electric Vehicles 3
[3] Working of Electric Cars 4
[3.1] Advantages a BEV has over conventional ICE using cars 4
[3.2] Factors affecting EVs acceptance in the market 5
[4] Electric Cars in India 6
[4.1] Introduction to REVA 6
[4.2] Price of REVA 7
[4.3] Dealers 7
[4.4] Sales 7
[4.5] Exports 7
[5] Adoption and Diffusion Process (REVA) 9
[5.1] Characteristics that affect the adoption of an innovation 9
[5.2] Identifying Adopter category 11
[5.3] Identifying Adoption Stage 11
[6] Questionnaire for Battery Driven Cars 13
[7] Results of the survey 15
[7.1] Demographic profile of the sample 15
[7.2] Findings 16
[7.3] Marketing Mix of REVA on the basis of above survey 18
[1] Introduction to Battery Driven Cars, or Electric Vehicles
With dwindling oil resources and a world characterized by smog, noise and pollution, governments and communities are becoming more aware of the need to develop a suitable, cost effective, clean urban transportation alternative. That is the need which is addressed by battery operated vehicles. These cars provide the answer to sky rocketing fuel costs, scarcity of parking space in cities, global warming, noise pollution etc.
[2] History of Electric Vehicles
Contrary to popular belief, Electric vehicles have been around for a long time. Electric motive power started with a small railway operated by a miniature electric motor, built by Thomas Davenport in 1835. By the 20th century, electric cars and rail transport were commonplace, with commercial electric automobiles having the majority of the market. Over time their general-purpose commercial use reduced to specialist roles, as platform trucks, forklift trucks, tow tractors...
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