Advertising Report
1. Situational Analysis
-Background research
The University of Wisconsin-Whitewater is a leading comprehensive university. It serves more than 10,000 full- and part-time students with 46 undergraduate majors, 13 masters and one educational specialist degree offered in the colleges of Arts and Communication, Business and Economics, Education and Letters and Sciences. Throughout its 137-year history, UW-Whitewater has produced more than 65,000 graduates with bachelor’s degrees and 12,600 graduates with master’s degrees who have actively contributed to the growth of the state and nation. Student learning is the paramount focus of the university’s programs and services (Wisconsin Arts Board).
The University has been recognized through numerous awards as one of the best values and highest quality institutions in the Midwest and across the United States. UW-Whitewater provides students with personalized learning, vibrant campus life, diverse program choices and professional connections—all the resources needed to succeed (Wisconsin Arts Board).
The campus prides itself on a “close” atmosphere with faculty who are personally committed to student success. The campus slogan is “Stay Close. Go Far.” The University values equal access and diversity, giving all students exposure to multicultural people and ideas. UWW provides excellent support and facilities for students with both physical and learning disabilities. For example, UWW has an outstanding, nationally ranked wheelchair basketball team with many Olympic athletes (Wisconsin Arts Board)!
UW Whitewater’s College of Business & Economics (CoBE) has the largest MBA program in the state. The mission of the College of Business and Economics is to provide quality undergraduate and graduate education to career-oriented students who will be competitive in a technologically evolving, global business environment. The Business School envisions being the center of an evolving learning...
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