Aep Marketing Case Analysis
Introduction
American Electric Power (AEP)-is an electric utility company that has developed a strong tradition of; leadership, service, and contributions throughout many communities. After being in the electric industry for over a century, American Electric Power has managed to become the largest generation and transmission company in the United States. AEP is also the largest distributor of electricity throughout the regions the organization serves (www.aep.com). AEP operates in eleven different states throughout the U.S., with a corporate office located in Columbus, OH. AEP is a company that enforces their mission, vision, and core values in order to maintain and enrich the tradition of the organization.
Environmental Analysis
Technological Force
AEP is a company whose strategic decision is influenced significantly by technological forces and relies heavily on efficient metering equipment to adequately monitor customers electricity usage. Such forces include wind turbines that will permit power plants to generate electricity in a less pollutant form. New Automated Meter Interface (AMI) technology which will allow consumers to control the amount, timing, and price of the electricity they use. AMI will allow AEP to disconnect and restore customers power from a remote location. Additionally, customers will be able to pay their bill at their residential meter with a credit card. All of the technical advancements mentioned will play a significant role in AEP’s strategic planning.
Cultural
AEP is a company that is known for its diversified work force and was named among the “Best Companies for Multicultural Women” for the third year in a row. Mike Morris, AEP president noted that the organization takes great pride in receiving such an honor by such a respected publication (Working Mother Media) (Porter, 6). The electric utility industry is predominately male. Furthermore, many of AEP operating companies are located in...
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