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Analysis Of Mission And Vision Statement Of Nokia

Nokia Vision/Mission Statement

Our Vision
• A world where everyone can be connected.
• In 2015, 5 billion people always connected, and 100 fold more network traffic.
• It’s a world of experiences, shared experiences.

Our Promise
• We help people feel close to what matters to them.
• One of our basic needs as human beings is the need to communicate and share.
• Our promise is to help fulfil this need, to help them feel close to what matters to them.

Our Approach
• Consumer understanding drives us.
• We observe first, then design. We act on our consumer insights.
• We take a very human approach to technology
1. Simple.
2. Reliable.
3. Intuitive.
4. Experiences to fall in love with.
• Internet is our quest. Internet innovation, creativity, media and services will be available anytime, anywhere.
• Nokia wants to bring the best of internet to mobile.

Our Resolution-Grow, Transform, Build.
• Grow the number of people using nokia devices.
• Transform the devices people use.
• Build new business’s
• Our business and people’s expectations for mobile device’s and services are changing. Nokia’s promise is to help people feel close to what matters to them.

Nokia Vision, Landscape and Goals

Our Promise: We help people feel close to what matters to them, to fulfilling this promise, we aim to excel in this complex and challenging environment.

Nokia’s mission/vision statement analysis
In analysing Nokia’s mission/vision statement I’ll be using the 9 essential components of a Mission Statement as given to us in class [8].
These are as follows:
Customers:
Reading this statement it is obvious that Nokia is committed to its customers as it mentions how they will fulfil there needs (“we help people feel close to what matters to them”) , [9] and the consumers will also have an input in this (“We act on consumers insights”) , [9]
Products or Services:
From the statement its clear that intend on improving their products and services...