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Anheuser-Busch

Intellectual Assets
Anheuser-Busch has an abundance of intellectual assets, also known as intellectual capital.   To begin, intellectual capital can be defined as “the total Knowledge within an organization that may be converted into value, or used to produce a higher value asset.   The term embodies the knowledge and expertise of employees; brands; customer information and relationships; contracts; internal processes, methods, and technologies; and Intellectual property” (Prior, 2008).   Breaking the term down even further we can divide intellectual capital into three components: human capital, structural capital, and relational capital (Zambon, 2002).
The creation of human capital at Anheuser-Busch is a top priority.   “When you become a part of our family, your input, ideas and insights are accepted and valued.   Since 1852, we have invested human, technological and financial resources to ensure that Anheuser-Busch quality remains strong and true. We consistently think of newer, better, and/or bigger ways to improve our products, services and operations” (Anheuser Busch, 2008).  
Anheuser-Busch offers an array of benefits including medical, dental, vision, prescription, life insurance, accidental death and dismemberment, travel accident benefits, short and long term disability, retirement benefits, tuition reimbursement, employee assistance programs, work/family balance, liberal vacation and holiday packages, promote from within policies, tickets to Busch entertainment theme parks, use of fitness centers, and even complimentary beer with the thought that an outstanding place to work who offers great benefits will attract great human capital (Anheuser-Busch, 2008).
One of Anheuser-Busch’s business units, Busch Entertainment Corporation, has a “leadership training program that employs a variety of exercises, assessments, and out-of-class assignments to teach the importance of and the keys to promoting service leadership” and “employees can enhance their skills...