Apple Inc. Case Study
It's only a PowerPoint Outline, sorry we didn't actually write a paper, should still be of some help though.
Apple, Inc. Case Study BUSI 400-003 September 24, 2008
Dominant Economic Characteristics
Large Market Size
Steady Growth Rate
Number of rivals is constant/low
Scope of competitive rivalry is intense
Low differentiation of products
Product innovation is key in competition
No surplus of supply as it relates to demand
Pace of technological change is high
Competition Analysis
Collective Strength of Five Forces on Profitability:
Rivalry among competitors – Strong
Threat of potential entry – Weak
Power of substitutes – Moderate
Power of suppliers – Strong
Power of buyers – Moderate
Driving Forces
Product innovation
Marketing innovation
Changing societal concerns
Attitudes and lifestyles
Increasing globalization
Diffusion of technical know-how across more companies and countries
Noah’s bubble chart for Competitive Position of Major Companies
Key Success Factors
Overall Attractiveness & Competitive Environment
Industry attractiveness
high demand for mp3 and digital music
High profit margins
Industry unattractiveness
cost of keeping up to date with technology
Competition is fierce
Current Strategy
Broad differentiation strategy
Unique attributes & designs
Not easily copied
Buyer loyalty
Complementary strategies
Offensive
1st to market
Product innovation
Alliances
Nike+iPod
Intel
Financial Position
Major growth
Financial Performance
S.W.O.T. Analysis
Strengths
Brand Recognition
Pointed Marketing
...
View Full Essay