National Australia Bank
National Australia Bank
Introduction
For any person who first moved to Australia, for education, business or any other purposes, one of their first concerns is always which bank/s are the most trust-worthy. For those who know the answer to this question, a typical response would be, “any of the big four”, which includes the ANZ Bank, Commonwealth Bank of Australia, Westpac Bank, and the National Australia Bank.
National Australia Bank is often mentioned as one of the “Big four” in the banking industry in Australia today. It has one of the highest stock values of all banks in Australia at A$31.07 per share and the company is valued at $72,676,037 as of September 5, 2005 (ASX Quotes, 2005). In the following pages we will take a look at how the National Australia Bank addresses their key services marketing issues.
Company Overview:
The National Australia Bank is an international financial services group whose provides a comprehensive range of banking and financial services in core markets of Australia, New Zealand, the United Kingdom, Ireland and Asia.
The organization was founded in the Australian State of Victoria in 1858 and was originally known as The National Bank of Australasia.
Early growth of the company was based in the areas of Victoria and South Australia. Over the years, it gradually expanded while absorbing the following banking institutions in Australia with the year the institutions are taken over in parentheses. The Colonial Bank of Australasia (1918), the Bank of Queensland (1922), the Queensland National Bank (1948) and the Ballarat Banking Company (1955).
The major springboard for the group’s success today happened in 1981, when the National Australia Bank was actually formed by merging with the Commercial Banking Company of Sydney.
Of the three regional businesses the NAB group is structured around – Australia, United Kingdom, and...
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