Article Analysis
Title : Love- the business
Date : February 14, 2006
Writer : Lin Yanquin
Source : TODAY newspaper
Summary:
This article is about the blooming of dating and love companies, agents due to the busy lifestyle of young professional Singaporeans. Love has never been so well organized with more than 450 companies, along with many kinds of dating and events, such as speed dating or speed kayaking. In cooperation with these love companies are restaurants and travel agents. The love business has been doing well. Although it seems that singles prefer private and personal approach, the business of love still looks promising.
Theoretical application of concept:
1. Socio- cultural factors:
Nowadays, Singapore has been known as a developed and modern country. The society of this Merlion country is currently based on 3 cultural trends: kiasu, kiasi, and kiamsiap. The “kiasu” syndrome emphasizes on achievement and success, which leads to the busy lifestyle of young professional Singaporeans.
Those young professional Singaporeans are people who have knowledge, qualified certificate (Bachelor, Master, or even PhD), so they usually hold a good job and are on the way in building their career. These people can be classified into 2 groups of social classes: middle-class and working class.
2. Motivation and needs:
Although the working people are very busy with their career, there’s still a need to love and to be loved.
This is the acquired need of humans because as we know, acquired needs are needs that we learn in response to our culture and include the need for self-esteem, prestige power, learning and affection.
And according to Maslow Hierarchy of needs, this need belongs to the social need. Maslow Hierarchy of needs is formulated by Dr.Abraham Maslow; it illustrates the 5 basic levels of needs ranking as following:
+Physiological...
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