Brand Positioning
Initial Review Comments on Retail Operations courses:
Course No. ML 0001- Warehousing and Supply chain Management
1. It is not clear whether the syllabus has been framed prior to the writing of the book or it has been taken out of the book itself.
2. The contents focus too much on the retail software features and document formats. It is more on the transactional aspects than on operational and strategic aspects.
3. The contents also lack explanation of important technical terms before using them and does not put them in context of use.
4. Unit 1: The topics are disconnected. It does not place supply chain in the context of retailing and does not explain its role with clarity. It straight away talks about customer driven supply chain management.
5. The topic, meaning and scope of SCM in retailing environment should be firmly established.
From the topic, The Meaning of Supply chain, the text straight way goes to “Building the supplychain of the Future”. Then it jumps to the topic of “Emerging Markets: An Alternative View”. It then speaks about Building Consumer Driven Supply chain Networks. The topics “ Key Capabilities of a World Class, Consumer Driven Supply Chain Network, Building ‘Fit –for – Purpose Supplychain Networks and Seven Steps to Effective Collaboration are disconnected from each other and do not contribute towards a common objective or approach. The section “The Purchasing Environment” looks like a stand alone topic and is not connected to the rest of the chapter.
6. Unit 2:
The naming of the topic Retail Strategy Management and SCM Check List seems to be inherently contradicting in terms of levels dealt with.
The Meaning of Retail Strategy Management and SCM Check List given on 2.2-page no. 39 is nominal and does not explain the meaning and purpose of Strategic Management in Retailing and the role of SCM in design and realization of the strategy. The brief...
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