Creating Value-Added Research
Creating Value-added
Research & Analysis
Based on a Quantum2 presentation created by Outsell, Inc.
N F O R M A T I O N S O L U T I O N S
T H O M S O N S C I E N T I F I C
Introduction
With the convergence of information and market research centers in the past few years,
there are newly emerging roles for the information professional centered around “the
value-add” to information. Forces driving this include the recognition of previously
under-utilized and/or unappreciated skills of the information professional along with
requirements for additional skills that help achieve organizational goals without the
expense of additional employees. To augment and expand the role of the information
professional with market intelligence skills and behaviors, to enable them, to create
information products that incorporate those talents and to understand methodologies to
apply to that product creation, Outsell, Inc. has created a Quantum2 workshop on creating
value-added research and analysis. This paper is a summary of the workshop.
The focus of this paper is in three key learning areas:
1. Identifying anticipated shifts in the information professional’s core
competencies.
Creating value-added research and analysis requires an explicit shift in
professional skills. Adding value means developing new skills and competencies
that may take some information professionals beyond their level of comfort,
regardless of their current role, whether it is manager or staff member
.
2. Determining how to meet clients’ different needs.
Different internal clients require different value-added offerings for different
business applications -- one size doesn’t fit all. Getting in tune with the client’s
needs and expectations is how to start a successful project.
3....
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