Cross Cultural Mangement Renault Philippines Case Study
Cross Cultural Management: Philippines - Case Study
Introduction:
After a detailed market survey, Renault the French automobile constructor firm, decided to establish a branch in Philippines. Indeed it appeared that the Filipino market is very attractive, and presents a lot of opportunities. Renault decided to set a first selling centre in Manila. This mission has been assigned to mister Jean-Claude Duss. The real challenge for Mister Duss will be to build a local team and to be its leader.
Missions:
- to find an office in Manila ( where the team will be trained )
- to build a team
- to set up a relation network
- to develop an informal network
- to build a brand image
- to acquire a notoriety
- to find new points of sale (Renault & other place)
- to recruit staff
Mister Duss’ background
Mister Duss is a French manager who has been trained in the Renault Headquarter in Paris. He is 40 years old and has 2 children, a 15 year-old daughter, and a 12 year-old son. His family is used to follow him wherever, then it is the same in the Philippines. He has already lead many projects in France, Turkey and also in Thailand where he has worked for 5 years. He has especially contributed to the launch of the latest model of car in Thailand.
He is particularly appreciated for his “French humour” and his friendliness. As a French people, he tends to be a bit conservative. Then he tends also to have a circular thinking as Latin people. He succeeded, with high results, in his mission in Thailand; this is why he has been chosen to set up Renault in Philippines.
He read a lot of books about the corporate culture in the Philippines in order to adapt himself fastly. He has also met a Filipino manager in Renault Thailand to brief himself about the way things happen in Philippines. Furthermore he has taken one...
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