Csr
The 'Catch 22' of communicating CSR: Findings from a
Danish study
Mette Morsing a; Majken Schultz a; Kasper Ulf Nielsen b
a Copenhagen Business School, Copenhagen, Denmark
b Reputation Institute, Denmark
Online Publication Date: 01 April 2008
To cite this Article: Morsing, Mette, Schultz, Majken and Nielsen, Kasper Ulf
(2008) 'The 'Catch 22' of communicating CSR: Findings from a Danish study',
Journal of Marketing Communications, 14:2, 97 — 111
To link to this article: DOI: 10.1080/13527260701856608
URL: http://dx.doi.org/10.1080/13527260701856608
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The ‘Catch 22’ of communicating CSR: Findings from a Danish study
Mette Morsinga*, Majken Schultza and Kasper Ulf Nielsenb
aCopenhagen Business School, Copenhagen, Denmark; bReputation Institute, Denmark
This research explored the apparent ‘Catch 22’ of communicating Corporate
Social Responsibility (CSR)....
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