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Strengths
One of their biggest strengths is their market share. Having been around for one hundred and fifty years, Levi’s has been able to gain and hold a specific share of the clothing industry. Other companies do not come close to its jean sales, and seventy five percent of American men own a pair of Levi Dockers khaki slacks. Controlling a large portion of the clothing market has also led the company to strong financing. Levi’s brings in billions of dollars in revenue each year.
A third major strength of Levi’s is that the company has a superior reputation for quality apparel and good work ethic. Driven by social values, rather than just profits, Levi’s CEO, Robert Haas has created many projects that have helped to build up this reputation. He pulled operations out of China to protest human rights abuses and began a reengineering project that focused on making Levi’s. the most responsive apparel company in the industry.

Weakness
One of these weaknesses has to do with their inadequate research and development team. Dockers stayed put while other companies banked on the wrinkle-resistant khaki market. Also, Levi continued to push its basic jeans after other companies were profiting off of jeans with wider legs. These are both examples of how Levi’s research and development department has lost out on profits by failing to focus their attention on the customer needs. A second major weakness of Levi’s has to do with its vulnerable management. Other than the four men who control the votes, no one has any say in the company until 2011, when the shareholder agreement expires. Whatever these men decide becomes the plan because they do not have to answer, or explain themselves, to anyone.
Opportunity
A couple possible environmental opportunities of this organization are growing existing markets and new markets. With more and more companies allowing their employees to wear casual attire in the workplace, rather than business suits and dresses, khakis are going...