The Definition Of What Is Cool
The Definition of What is Cool
Where can you find urban, exciting, innovative, young and individual apparel? If you responded by saying Puma then the marketing strategy employed by Puma is doing its job. This is how the company that has seen its first quarter profits double from twenty-four million dollars to fifty-three million dollars over the past year wants to be seen by their target consumers. In an effort to become one of the most desired brands in the world, Puma attempts to mix the influences of sports, lifestyle, and fashion. Puma, and their Chief Executive Officer Jochen Zeitz, focuses on their product, marketing and sales to achieve their goal of becoming the world’s most desired brand. Like many of the major players in the apparel industry Puma is on a never-ending quest for perfection, a goal that forces continuous adjustments to product, marketing, and sales to help ensure its distinctiveness. In an age where countless organizations are going out of business, the way you set yourself apart from the competition can be your greatest attribute. Puma will evolve with the marketplace while focusing on its corporate values of Passion, Openness, Self-belief, and Entrepreneurship.
Puma views itself as a business rooted in the passionate world of sporting endeavor. By sponsoring legendary athletes like Kenya’s 800m world record holder (1:41:11) Wilson Kipketer, and tennis phenomenon Serena Williams the brand resonates within the hearts of athletes around the world. Keeping their roots in mind Puma designs their products to inspire and provoke individual achievements of all who bear the Puma logo, from the superstar to your weekend warrior who is looking to run a personal best. Besides being passionate about what they do, Puma has taken the concept of openness to an entire new level. In today’s rapidly changing and dynamic marketplace it is very important to be able to respond quickly and effectively to environmental changes....
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