Dell And The Internet
The assigned topic was: Using legal sources, determine the financial loss in dollars to a specific company if the Internet did not function for a day in time.
The ability to harness technology, continually improve upon lessons learned, and stay one-step ahead of the competition is essential for the survival of any company in today’s fast paced global economy. This is especially true of companies relying on the Internet to successfully sell computer systems and generate revenue. If computer related companies do not take a proactive approach to Internet e-commerce and learn how to effectively and efficiently market their products while adapting to their customers needs, they will cease to exist.
This paper will focus on Dell Computer Corporation’s ability to continue to generate profits through its proactive approaches to Internet e-commerce; however, it will also show the financial consequences to Dell if Internet sales were disrupted for any number of reasons.
Methodology
The research for this paper was obtained through Internet resources, classroom discussion in Security Studies 5080 (Information Systems Security), and a review of Raymond R. Panko’s (2004) textbook titled Corporate Computer and Network Security. The most helpful Internet site visited belonged to Dell, since it provided financial reports, news releases, financial plans, and a variety of other general discussion items.
Findings
In July 1996, Dell joined the Internet with the goal of increasing corporate, not personal computer sales. The corporate world was targeted since 90% of Dell’s sales went to corporate businesses coupled with the fact that only 20 million people had access to the Internet. Simply, Dell focused their marketing strategy on their principal customers which were not individuals but businesses. By the end of 1996, Dell’s Internet site was responsible for approximately $1 million of sales each day. Profits...
View Full Essay