Differences In “Business To Business” And “Business To Customer” Marketing
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Differences In “Business To Business” And “Business To Customer” Marketing
Running head: DIFFERENCES IN “BUSINESS TO BUSINESS” AND “BUSINESS TO CUSTOMER” MARKETING.
A Comparison of “Business to Business” and
“Business to Customer” Marketing
Rosenaz Sharifi
University of Phoenix
September 2008
Introduction
One of the key aspects of a successful business activity is the ability to introduce the service or product carried by the specific business to the target potential customers. In order for a business to be able to find customers it needs to figure out potential users of that particular product or service, be able to introduce properly and demonstrate the specifications of its product, and most important be able to show to the target customer the superiority of that specific product and service compare to its rivals. These activities are all categorized as different aspects of “Marketing.” These strategies can significantly differ based on the target population which can be individual customers of different age, sex and ethnic and cultural backgrounds, or different businesses which can use that specific product.
This paper reviews the differences between Business to Business (B2B) and Business to Customer (B2C) marketing strategies and how these strategies can differ in each scenario.
Marketing
The American Marketing Association (AMA) states, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” “Marketing" is an instructive business domain that serves to inform and educate target markets about the value and competitive advantage of a company and its products. Marketing consist of an ongoing process of planning and executing the marketing components including Product, Price, Place, Promotion (often referred to as the 4 Ps) for physical products, services or ideas with focusing on financial exchange between individuals and organizations....
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