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Digital Angel Marketing Analysis
K. Hake
Branding & Positioning
Digital Angel Case
Digital Angel is a start up company with a vision that could potentially make your and my life better. The first product which is going to get launched, and bears the same name as the company, is a device intended to track anybody or anything, anytime, anywhere. It is a combination of a wristwatch and a little pager, which allows a third party to monitor vital life functions and the positioning of the watch, over the internet with the help of GPS. This smart device can be used for many purposes, as for example asset management and control. However I would like to concentrate the start up emphasis on incident prevention for senior citizens and children, because not only is the market gigantic, but the marketing effort is in my opinion less expensive.
The value of this product is enormous and can be literally life saving. Digital Angel's GPS system combined with a 911 emergency alert button and a fall down alarm is the future......
Approximate Word Count: 1132
Approximate Pages: 5
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