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E-Commerce In Hong Kong

CONTENTS
Page No.
Introduction 1
1. Definition of E-Commerce
- Figure 1A Types of E-Commerce Activities
- 1.1 Types of E-Commerce
- Business-to-Business
- Business-to-Customer
- Customer-to-Customer
- Customer-to-Business 2
2
3
3
3
3
3
2. The Growth Of E-Commerce
- Figure 2A Sales of E-commerce In US, UK and Asian Pacific
from year 2004 to 2005
- 2.1 Factors to the Growth of E-commerce in Hong Kong
- 2.11 Forces from Government
- 2.12 Forces from Security Improvement
- 2.13 Forces from Globalization
- 2.14 Forces from Social Aspects
- 2.15 Forces from Technology Innovation 4
4

5
5
5
6
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6
3. Trends Of the E-Commerce 7
- 3.1 E-Retailing
- Figure 3A E-commerce in Hong Kong, China, 2000-2005
- 3.2 Online Advertising
- Figure 3B The Trend of E-advertising
In the Total Spending and Share of Industry
- 3.3 Online Public Relation
- 3.4 E-Payment
- Figure 3C Statistics on China’s E-payment Sector 7
7
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8
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9
4. Potential Opportunity
- 4.1 Target market
- 4.2 Operations
- 4.3 Website 9
9
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5. Opportunity Justification
- 5.1 Political
- 5.2 Economical
- 5.3 Socio-Culture
- 5.4 Technology
- 5.5 Benefits
- 5.6 Limitation
- 5.7 Recommendations 10
10
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11
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6. Conclusion 12
7. Reference
- Literature
- Online Information 13
13
14

Introduction
In this digital century, web-surfing is a part of our daily lives while computers are as the commodities to us.   With the new lifestyles, a new business mode, i.e. e-commerce, is generated.   Since there are some favourable factors, such as the technology innovation, increasing utility of internet, e-commerce tends to grow at a rapid rate.   Therefore, more and more businessmen are trying to exploit the new opportunities in this world-wide and barrier-free market.   With the following predictions of e-commerce trends, e-superstore is taken as the example to show how to exploit a business...