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Ian McKeithen

Electronic Commerce Market Research
EC Market research has been used to find out what motivates consumers to buy products online. This type of research can be done on and offline. Offline you can design a chart outlining consumer trends with two factors being the basis. They are individual factors and environmental factors. Examples of individual factors may be age, gender, education, etc. and environmental factors being social, family, and communities. Online, research can be done by simply asking the customer what they want. This can be done by sending electronic questioners to get a direct and fast answer. This approach may not work in every situation as customers may refuse to answer questions or may give misleading answers. So another way of getting information is to track customer activities on the web. The company will add a tracker to its website that collects data from the users "cookie" log. This helps the company figure out where the customer is going......

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Approximate Word Count: 425

Approximate Pages: 2

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