Facebook
Issues Identified:
Develop an organization strategy that could allow the company to keep up with the underlying growth metrics, while ensuring Facebook’s user experience was better than its alternatives.
MySpace has a strong foothold in the high school market
o Facebook to expand? Into which market?
o
Privacy and security
How the introduction of senior and older management to the mix of employees would impact the website
Doing something proactive to get college alumni on the site
Many venture capitalists investing in social networking sites, resulting in massive inflow of finances to the technological industry and the rise of numerous Facebook-like utilities.
Additional Growth Opportunities (Zuckerberg):
Expansion outside of US high schools and colleges
o Overseas colleges
o Developing an application in the local language
o Understanding the local cultures and student density
o Companies
Licensing Facebook to groups and institutions
Opening Facebook to Third-party applications development
o Utilizing Web 2.0, active surfing experience
o Regulate applications to prevent abuse of information which leads to good privacy and security control
Having a technical infrastructure that is able to sustain the massive usage growth
Providing users with wider options in controlling their personal privacy and hence, security.
o Setup a security group within the organization to ensure consistent levels of privacy in
Designing a more appealing offering to its users as compared to competitors
Stakeholders: Accel Partners Competitors (MySpace, Bebo etc.)
Users (College students, high school kids)
Potential new userbase (Alumni, Companies)
May 2006
To the board of directors of facebook, a very good morning to you...
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