Fair Trade Business Plan
Fair Trade Business Plan
Contents
1 Executive Summary
2 Company Vision
3 Product/Service Description
3.1 Products
3.2 Services
4 Industry Analysis
4.1 Industry Overview
4.2 Company Niche
5 Competition Analysis
5.1 Direct Competition
5.2 Indirect Competition
5.3 SWOT Analysis
6 Marketing Plan
6.1 Target Market Demographic
6.2 Pricing Strategy
6.3 Advertising
6.4 Public Relations and Promotion
6.5 Market Research
7 Operations Plan
7.1 Location
7.2 Equipment
7.3 Purchasing Policies & Quality Control
7.4 Staffing and Training
8 Conclusion
1 Executive Summary
This business plan proposes the development of an exclusively Fair Trade retail store trading as The Company and supporting e-commerce website.
The business concept will cater for a quickly developing market niche, to be the first entirely Fair Trade major retail store, selling a range of Fair Trade goods including food and clothing from third world producers. The business will take advantage of the growing trend towards ethical shopping and rapidly increasing interest in Fair Trade goods. Sales of Fair Trade products have risen 20% each year since 2000, and the aggregate annual net retail value of Fair Trade products in Europe alone is now over €660m (£456m).
The business’ primary target market will be consumers within the 25-44 age categories, in the social groupings AB to C1, which research has identified as being the earliest adopters of Fair Trade products. The business will be located in a prime retail location to attract customers shopping in other nearby premium and independent retailers.
The business will operate with...
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