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Ford Goes Green

Case Study: Ford Turns Green with clean Energy

The world is slowly succumbing to the adverse effects of pollution from different sources and a good example of the effects is global warming. Vehicles have become a main means of transport in the US and have played their part in polluting the environment through gas emissions and spewing exhaust. The term “green” has become common in the recent years describing environment friendly machinery and equipment. Ford Company, a leading automobile manufacturer has incorporated this aspect in its new models.

Ford Company begun with single colour type of cars and two models. Consumer’s concerns were far much personal than environmental. Some of these concerns were like “car breakdown, flat tires and collisions with horse-drawn wagons” . Ford Company needed to change their vehicles as per the growing need of the consumers towards environment friendly cars or better said as green cars and manageable fuel consumption. They needed to come up with a car that would please the consumer but still maintain their power and gain.

They needed to come up with a car that would come in various colours, have a social responsibility that is, be green and also be able to economize the cars fuel consumption. It needed to come up with all the above solutions with manufacturing methods that would also not be pollutants to the environment.
By coming up with the new gas-electric hybrid Escape, Ford company has successfully met the consumers satisfaction by making the car green by having clean engines, different kinds of colours and “fuel efficiency without giving up safety, convince , and style” . With all the new improvements in the new ford models, the company had to also modify their way methods of production so as to reduce pollution to the environment and conserve energy. By having sedum plants in their manufacturing plant, this helped to improve air quality, prevent storm water runoff and provide a habitat for birds and insects....