Functions Of Public Relations
Functions of Public Relations
Public relations can be viewed as forming public relationships between a company and the public. PR involves the assessment of the public attitudes and opinions, formulation and execution of an organization's actions and policy regarding communication with the public, management of communication programs, developing relationships through a two way communication process and developing a constructive relationship between a company and the public. The people who work in public relations departments work for all types of businesses; including governments, hospitals, schools, nonprofit charities and many others. Public Relations is not used just to get a company acknowledged or as an inexpensive form of advertisement. Public Relations are more involved in preparing the message of the whole organization.
The functions of Public Relations can be divided into two categories. These categories are organizational functions and societal functions. This paper will discuss the organizational and societal functions of public relations. Investor relations and employee relations will be discussed as they pertain to organizational functions. Marketing communication and consumer relations will be discussed as they pertain to societal functions.
Organizational functions of Public Relations involve the activities that interact with the organizations. An organizational function is mainly internal oriented and focuses on the product and communication according to the strategy of the organization. Communication management, government affairs, media, publicity, and investor relations can be considered organizational functions. The organizational functions help an organization to launch new products, build interest in those new products, build credibility in the organization, and reduce promotion costs.
The investors of a company are essentially the owners of the company. These owners could very well include employees. Investor...
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