Gap Analysis
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
MBA 500
Gap Analysis: Global Communications
Global Communications (GC) is faced with a situation common to many industries today, increased competition and dwindling profits. GC’s stock value has fallen over 50% over the past few years. There are decisions to be made and consequences to be considered.
Situation Analysis
Issue and Opportunity Identification
Faced with the dilemma of how to address their current economic and industrial standing, GC must look at their opportunities and weigh the benefits and risks. GC has experienced an increase in competition, an increase in customer demand and a drop in stock value of more than 50%.
Opportunities that exist for consideration include outsourcing to foreign countries, including India and Ireland, layoffs of current employees and employee morale, a change in the working relationship with the union, and the possibility of telecommuting. Outsourcing to India and Ireland would offer trained labor at a lower cost than is currently available locally and would contribute to the goal of globalization. Layoffs of current employees would lower their current employee costs, but could have a deleterious effect on the reputation of the company in the community. This could possibly be countered by emphasizing the possibility of travel, movement to another division, and exposure to another culture. The form of communication to the employees would need to be considered to ensure accurate understanding of the message. (McShane & Glinow, 2005). Another option that could be considered for the current employees would be telecommuting. Telecommuting could result in the lowering of cost per employee and allowing the employees more flexibility in their scheduling of work (Kinicki & Kreitner, 2003, p.100). The union could help to provide more employee input and a more...
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