Gene One Problem Solution
Problem Solution: GeneOne
Problem Solution: GeneOne
Gene One, a biotechnology company, has seen a large amount of success with its gene technologies that help farmers to produce better crops without the use of chemicals. Gene One is now looking to go public in order to acquire capital funding for future product development, and to secure the future and longevity of Gene One. With growing demands and interest within the biotechnology field, Gene One needs to structure the company strategically, and position themselves in a way where they can keep up with this growing demand if they want their success to continue. By doing so, they can not only achieve their goals for an increase in growth by 40%, but also prove to Wallstreet investors that they are a company that is up to the challenge of being publicly traded. If they can achieve this, they will also prove their viability for being a solid, and sound investment.
Situation Analysis
Issue and Opportunity Identification
Don Ruiz would like to take Gene One to a new level and make Gene One an industry leader, but “ the company needs IPO capital for new development, advertisement, and marketing if it is to remain successful.” (University of Phoenix, 2008). One of the issues Don faces is that he is extremely loyal to his team, and his company. He has a strong organizational commitment to Gene One, and his senior management team. This may prevent him from making the right choices, and seeking outside help when necessary. No one on his team has prior experience with achieving an IPO, and it will be critical to Gene One’s IPO success that the right people are in the right positions for the tasks given to achieve that goal. It will also be equally important for Don to get every employee to be on board with his decision to go public so that there will be a sense of organizational commitment across the board.
Additionally, because Gene One has hired...
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