Gene One
Problem Solution: Gene One
University of Phoenix
Problem Solution: Gene One
Gene One entered the biotech industry after developing groundbreaking gene technology that eradicated disease in tomatoes and potatoes. Gene One soared to a $400 million dollar company in as little as eight years. The success of Gene One has caused Wall Street to take a growing interest in the biotechnology industry. In order to keep up with the industry, the CEO and the board at Gene One believe that going public within the next three years is necessary. A strategy plan must be implemented to assist Gene One in realizing its growth target of 40% within the next three years, and establishing themselves as a strong competitor as a public entity. To meet this goal Gene One will need Initial Public Offering (IPO) capital to develop new products, advertisement, and marketing. Gene One is experiencing several obstacles, which will need to be address before the transformation to a public company can occur. These obstacles include the current organizational culture and the organizational structure, which will need to be changed. Gene One will need to get educated on IPO’s because current they have no IPO experience. Conflict management will have to be addressed build cohesive teams. Before Gene One can become a successful public company in the biotechnology industry these obstacles must be addressed.
Situation Analysis
Issue and Opportunity Identification
Don Ruiz, the Chief Executive Officer (CEO) and founder of Gene One has cultivated a dynamic team over the past eight years. He has created a strong organizational culture. McShane & Von Glinow defines Organizational culture as “shared assumptions, values, and beliefs governing the way employees within an organization think about and act on problems and opportunities” (2005). He values the unique talent each team member brings to the organization. He believes the organization...
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