Global Communications Benchmarking Paper
Benchmarking: Global Communications
Amanda Hudak
Candace Davis
Erica Peay
Fenella Beaupierre-McFadden
University of Phoenix
Benchmarking
Competitive benchmarking is used to show Global Communications (GC) different techniques that other companies have used when facing similar issues of organizational communication and emotional intelligence. The major concepts GC can learn from other companies are: emotional intelligence, organizational commitment, channels of communication, and organizational communication.
The two major gaps were emotional intelligence and organizational communication. Benchmarking will discuss the lessons that GC can learn from the experiences of the different companies. The first company from which Global Communications can learn about emotional intelligence and organizational communication is Nike; specifically, the article “Nike’s Asia Lesson: Just Don’t Do It” provides a quality explanation of how this company took their issues and turned them into opportunities.
Companies
Nike
In “NIKE'S ASIA LESSON: JUST DON'T DO IT,” an article from Business Source Complete, the author examines the treatment of Nike employees from management. Nike faces issues balancing supply and demand of the company’s product as well as ethical responsibilities. Nike did not care about its employees and how he or she was treated. Nike’s employees in Asia were limited to only two drinks of water per working day. According to “NIKE'S ASIA LESSON: JUST DON'T DO IT,” upper level management was inflicting physical harm to employees who were not meeting their job obligations. The company faced both cultural and language barriers between management and employees.
Continued discussions in, “NIKE'S ASIA LESSON: JUST DON'T DO IT,” says the company was dedicated to improving the working conditions for its employees. The company was able...
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