Global Communications Gap Analysis
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
University of Phoenix
MBA 500
Gap Analysis: Global Communications
Due to the intense competition for the same customers across the telecommunications industry, Global Communications (GC) has gone from being a leading telecommunications company to one struggling with profitability. To keep their stronghold in the telecommunications industry and to achieve their desire to become a global resource, the company is in a situation in which their strategies need to be adjusted to remain competitive. The new strategies include growth of the services offered to their small business and consumer markets to increase technical sophistication, while downsizing, outsourcing and creating new technical call centers to improve GC’s profitability. The decision of the senior management to move forward with these strategies coupled with their lack of communication has caused internal strife between the senior management and a main stakeholder: the Technologies Workers Union/GC employees. This paper is a gap analysis of Global Communications, its desire to become a global corporation, and its relationship with the labor union and employees.
Situation Analysis
Issue and Opportunity Identification
The most important event that led to the issues and opportunities faced by Global Communications, was the lack of a strategic contingency plan. If Global Communications had strategically planned for growth when the company was doing financially well, it would have been able to pursue alternative courses of action proactively based on how the future unfolded, instead of being reactive to the situation it now faced (Bateman & Snell, 2003, p. 72).
Stakeholder Perspectives/Ethical Dilemmas
Four main stakeholder groups that need to be considered in Global Communications’ (GC) decision are: GC...
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