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Harrison Keyes Problem Solution

Problem Solution: Harrison-Keyes Inc.
Harrison-Keyes has been suffering the consequences of an industry in turmoil. The entire publishing industry has seen competition from low cost retailers eating into the organization’s profits. Harrison-Keyes has recently hired a new CEO and this CEO is an opponent of all things digital. Harrison-Keyes is embarking on a strategic initiative of e-publishing; this process has been on-going for six months and has not been without its share of struggles and issues.
The initiative has experienced several issues at this point. There have been issues ranging from the outsourcing partner, Asia Digital Publishing (ADP), who has been contracted to perform the task of formatting the e-books, the marketing campaign appears to have not been targeted at the correct customer base, the ROI has not achieved even half the expected results, budgets have been reduced by 20%, and a new CEO who does not fully support e-publishing.
Harrison-Keyes has an opportunity, with the strategic implementation of e-publishing, to once again be a leader in the publishing industry and the organization needs to make this initiative show progress in one month or the initiative will be terminated.
Harrison-Keyes has defined the project scope as the implementation of e-books. There have been issues arising in every task that is associated with this project and all these issues are causing scope creep. While all the issues are associated with the project scope, these issues are causing the resources for the project to get sidetracked.
The successful implementation of the e-publishing project is vital to the survival of Harrison-Keyes. The organization can expect to see earnings of $32 million from e-books in the first year and $102 million in three years according to research performed by the organization. Harrison-Keyes has the opportunity to make a new name for the organization in the publishing industry. As the organization has been around since 1899 the...