Marketing Plan
3.0 Marketing Strategy
3.1 OBJECTIVES We have set basic objectives for the first and second years of market entry. Our intent is to allow room for changes while we are getting to know customer wants.
• First-year Objectives Our first year we intend to attract a third of Arkansas State University student and faculty enrollment.
• Second-year Objectives Our second year we intend to double sales due to working out all kinks in the system and understanding what customers are expecting.
Some important objectives Howler’s intends to meet will be to boost efficiency by provided the best online ordering system, to increase sales and increase customer loyalty to the restaurant. We will have to measure these goals by counting mistakes on the ordering system and correcting them, counting profit, discussing customer surveys and responses. We will have to invest money in research and into the restaurant for quality.
3.2 TARGET MARKET primarily will be restaurants with that tend to have younger crowds( on college campuses, local hot spots) who need the help with the customers, keep them occupied and happy when busy when long waits occur, and to help out with cost of running a restaurant. This restaurant will typically not be full service. Our secondary target market will be business oriented as well. Mainly to coffee shops, and small bistros. Here the businesses can also keep guest occupied by the internet surfing, and cool games when sipping on their cappuccino or eating their Panini. Also not full service
3.3 Positioning
Using product versatility, we are positioning the EHS 5000 as the quickest, most efficient ordering and entertainment system seen to date. It will be used to order restaurant meals and to entertain yourself during the wait period. The marketing strategy will be based on how our product has easy to use upgrade software and the low price.
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