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How Important Is It For Management Today To Have A Greater Understanding Of Cultural Diversity In The Work Place

“…Cultures are made of continuities and changes, and the identity of a society can survive through these changes. Societies without change aren’t authentic; they’re just dead”. (Appiah, 2006)

The world is moving and changing at a pace that is both alarming and invigorating. Old and familiar certainties are being lost and new questions and challenges are arising constantly. The impulse to indulge our curiosity and embrace the new is tempered by our fear of losing touch with the reassuringly familiar, and the vain desire to ‘stop the world, I want to get off’ must arise in all of us from time to time. There are a number of factors that are both a driver and a symptom of change. One of the most apparent and topical of these is ethnic and cultural diversity. There are now few parts of the world that are entirely homogeneous, while an increasing number of urban communities now routinely comprise dozens of different groups in visible numbers. Major cities are now ‘world cities’, in as much as they are becoming microcosms of the world in all its teeming diversity. (Wood, Landry, Bloomfield, 2006)
It is very important to understand different countries culture and also differences of cultures for managers who are working in multinational companies, and we can see the problem clear when we look at the modern managers operating in business. Multinational business faced managers with the problem of working with the people of different backgrounds and national culture. After the analysing of international business abroad has shown that that the first problem is culture. Many managers instinctively think that all peoples understanding and way of thinking is similar to theirs. Recruitment and selection practices which are suited for their own cultural background can cause unwanted and terrible problems in another culture.
To avoid this kind of problems managers have to understand concepts of the culture.
This essay will examine briefly the principle of business...