Niche Bank
1. Golf Savings Bank saves customers money when they're taking golf training in the Northwest. Golf Savings also sponsors golf tournaments and offers up to $10,000 for members of Professional Golf Association of America.
2. Pet Lovers Bank focuses on checking and depository services. It helps customers to save money by providing discounts on pet-related products. In addition, if you are a customer of Pet Lovers, your check will feature a picture of your dog, cat, or whatever animal you want.
"We think we're the first bank to recognize that pets play a significant role in the family." says marketing director of Pet Lovers.
3. The target customers of G&L are gaays and lesbians. G&L Internet is very amazing because when the gay or lesbian couples go to a regular bank for a mortgage, they're not considered as a couple, so their incomes are not combined. At G&L they're regarded as a couple, so it's easier for them to get a mortgage.
4. Reid Temple AME Church Federal Credit Union has convenient hours before and after church on Sundays.
5. And if you are crazy fans of David Bowie, you can choose Bowie Bank which offered an ATM card with a picture of David Bowie.
6. Falls Bank has found the way to compete with its giant competitors in the banking industry.
The secret is simple: 1. Falls Bank focuses on customers, making sure each customer receives individual attention. 2. Falls Bank brings back niche products that larger banks have eliminated. For example, at big banks, Children's accounts have minimums or fees for activities. However, Falls Bank has accounts for kids that have no fees or minimums. In addition, Falls Bank offers a passbook saving account. Although online banking is very popular, there is still a group of people that want to have their book and see their transaction history.
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