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Values-Mission-Vision
Values
• Customer Focus
• Excellence
• Respect for the Individual
• Teamwork
• Spirit of Family and Fun
• Humility to Listen and Learn
• Honesty and Integrity
• Frugality
Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

We are the best tasting QSR.
The most endearing brand...
that has ever been...
We will lead in product taste at all times...
We will provide FSC excellence
in every encounter...
Happiness in every moment...
By year 2020, with over 4,000 stores worldwide,
Jollibee is truly a GLOBAL BRAND. (And the Filipinos will be admired worldwide)

FSC Standards (strategy)
Jollibee’s phenomenal growth owes much to its strict and committed adherence to high standards as symbolized by "F.S.C.": Food (F) served to the public must meet the company’s excellence standards or it will not be served at all; the Service (S) must be fast and courteous; and Cleanliness (C), from kitchen to utensils, must always be maintained. Jollibee is proud of its employees who carry out their jobs.
Jollibee recognizes them by providing the highest compensation and benefits packages in the fast-food industry, and modern and comprehensive training programs. Managers are regularly updated on the latest store operations systems, people-oriented management skills, among others. Service crews are trained on various store stations and food-service innovations. Jollibee also offers career opportunities for qualified and exceptional crew members to further their food-service careers as managers.
Store operations are ably supported by professionals who are experts in Marketing, Computer Management and Engineering.

The Commissary
Thanks to the Jollibee Commissary System, ensuring the manufacture and distribution of safe and high- quality food in the most cost-efficient manner is made possible.
There are three Commissary System sites: Santolan, Pasig City; Mandaue City, Cebu; and the central site in...