Misrepresentations
There has been a recent debate concerning an ad that was launched by PETA as part of the anti-milk campaign. The anti-milk campaign was started by PETA because of farmers treating their cows inhumanely. The debate escalated when MADD was outraged by the contents of the ad because MADD feels the ad is promoting alcohol. I plan to show that MADD misunderstands the intent of PETA's anti-milk campaign and whom it's targeting and their basis of campaigning. The misunderstanding can be easily resolved by increasing the power of PETA, by changing the contents of it's ads and to educate people better about animal rights abuse.
PETA stands for (People for Ethical Treatment of Animals) and they are a hard-line animals rights group. This organization has been known to do outlandish things that expressed their hate for people who wear animal furs for example, painting animal furs with red paint. A hard-line organization that is solely created for the purpose of animal rights may go to extreme lengths to receive the retribution caused by the perpetrators. In this case PETA was doing an anti-milk based on the milk commercial "Got Milk?" but, they altered the wording to: "Got Beer". This ad was to be displayed at the nations top ten party schools and half of them agreed to display the ad. When students look at the ad they would think PETA is trying to promote the beer to their campuses. In truth the ad was designed to shock people and raise questions & concerns, but the ad is making fun of milk and it's advertisement. PETA has succeeded in making it's point about milk and how disgusting it is to drink. There are consequences, though, to advertising such bold ads, because some people think from a different perspective.
MADD (Mothers Against Drunk Driving) is an anti-beer organization dedicated to pursuing the eradication of drunk driving in the U.S. This organization was formed in the 1980's by mothers whose children were killed by drunk driving and...
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