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I. SITUATION ANALYSIS
1. Product and Company Research
The Malaysian Timber Industry Board (MTIB) is a statutory body accredited to the Ministry of Plantation Industries and Commodities. MTIB was established in 1973 by an Act of Parliament, and is responsible for initiating development of the various sectors of the timber industry and providing technical, marketing and other forms of assistance to ensure their continued growth within a rapidly industrializing Malaysian economy. The main objective of MTIB is to promote and coordinate the overall development of the timber industry; to further enhance industrialization and upgrading of the timber industry with emphasis on value-added processing, to promote and improve the markets and marketing of timber products, to develop and promote standard in quality timber products, and to foster orderliness in timber trade.
Based on www.mtib.gov.my, and as stated under Section 12 of the MTIB Act 105, some functions of MTIB are:
• To regulate and control the trade in, and the marketing and distribution of timber;
• To promote and improve the trade in, and markets for timber;
• To co-ordinate activities for effective marketing and shipping of timber;
• To assist the timber industries in the marketing of timber;
• To organize and assist in the consolidation of the small-scale timber industries;
• Generally to do everything within the scope of the objectives for the betterment and proper conduct of the timber industry, and
• To enhance the sustainable growth of the Malaysian timber industry through the provision of a conducive environment and continuous extension of quality services.

2. Consumer and Stakeholder (Employees, Investors, and Suppliers) Research
MTIB’s clients would range from private to national construction companies; architects, interior designers, builders, and contractors who are most likely to be interested in building projects using timber. It could also apply to people who work in private...