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Mr

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NAME : MUSA W. MKASI

        ASSIGNMENT TOPIC   : Strategic Focus in Benetton with emphasis on positioning within Manufacturing industry for the 21st Century
        COURSE : STRATEGIC MANAGEMENT
LECTURER : PROF. H. DE BRUYN

TABLE OF CONTENTS

TOPIC                                                                                                                                 PAGE

Introduction       1
1.   The Value of Strategic and the Role of Strategic Thinking in ABSA Brokers                 2
1.1. 3rd Wave relationship with Networking, and Teamwork     3
1.2. Scenario Planning                           6
1.3. Where does this leave the insurance industry?     8
2.   The process of establishing strategic focus in ABSA Brokers And the expansion
      thereof in Insurance-assurance business                                                 8
2.1.Marketing Program                         10
3.   The possible structural change which ABSA Brokers can expect In the coming five
        years, or which may be caused by the business                                               11
3.1. The principles of the Internal Market Model     12
3.2. The Viable System Model     13
3.2.1. Operations/Implementation Function       13
3.2.2. The Coordination Function     13
3.2.3. The Intelligence/Information Function     13
3.2.4. The Control Function     14
3.2.5. The Policy/Strategic Function     14
4. Conclusion     14

INTRODUCTION

According to Koch and Godden’s observation big corporations are losing the foothold of being competitive. “Today‘s large private sector corporation may appear to be fit and well, but in its current form it will not last long – certainly not well into the twenty-first century. Large corporations the world over are losing share of GDP for the first time ever to smaller corporations.” (1996:222)

Qouting Hamel (Gibson,1996:78):
“Most of what companies...