Rising Prices Of Oil And Their Affect On The Airlines Industry
MGMT002: Technology and World Change
Academic Year 2006-2007
Business Plan
WALSZ
Prepared for:
Professor Neo Kok Beng
Prepared by:
Anirban Datta Gupta G3523544U
Chen Weiyuan S8417897G
Chua Zi Wen S8540664G
Lewis Tan Wee Hao S8422936I
Samantha Sim Su Yan S8621971I
Executive Summary
Business Concept
WALSZ is a company based in Singapore, providing a range of lightweight heat-generating food containers. WALSZware is targeted mainly at the military and adventure market demanding convenient means of heating up food when outdoors.
Financial Features
Potential World-Wide Market: (50 million users) S$ 250 million
Potential Consumables Sales: (5 x 50 million) S$ 625 million
Cumulative 5 Years Sales: S$ 10 million
Cumulative 5 Years Profit: S$ 3 million
Financial Requirements
Investment required: S$ 290,000
Minimum return on investment: S$ 5 million
Business Model
The operation of WALSZ follows closely to the Razor and Blades Business Model. WALSZ will be selling the main product, the WALSZware container at a competitive price, and making the profit on high margin, high usage "consumables" - WALSZware cartridge. Both products are produced and sold at 75% profit margin to military and retailers.
Mission & Vision Statement
WALSZ is dedicated to bringing together the boon of naturally available thermal technologies, with superior consumer friendly packaging. Backed by pioneering industry R&D and self-heating innovations, WALSZ delivers safe and secure products and dependable services alongside incomparable after-sales service.
Content Page Page
Part 1: Introduction to Business
(1) WALSZ Inc: Our Mission...
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