Pizza Hut

Pizza Hut

CHINA
Need to have a well-developed system that oversees every detail of the business, from making the product, to service, to site, to staff training and management"

Chinese fast food chains are still overshadowed by their foreign counterparts, even with lower prices and food tailored to a Chinese palate. KFC and McDonald's continue to occupy the biggest share of the market, with KFC leading the way. The reason may well be the management system of these global fast food chains.
KFC most favoured.

"building a perfect system which governs every step of the way - from purchasing, to making, to delivering the food - and to the quick service," in important because, "Once the system is established, it is easy to institute it at each new store," http://www.chinadaily.com.cn/bizchina/2008-06/30/content_6806904_3.htm
That is how KFC succeeded in China. Pizza Hut could adopt this strategy.

The foreign fast food chains also have a strict evaluation system for choosing sites, based on where to locate and how much to invest in a specific region.
There is a training system as well. McDonald's trains its staff at its corporate schools, Hamburger University. One is located in Hong Kong. At KFC, each new employee must go through a 200-hour training program and attend courses at a KFC education development center especially tailored for China.
By comparison, homegrown fast food chains either modeled themselves after their foreign counterparts superficially, or were only interested in expansion.
"Chinese-flavored fast food should have sold better, but they could not live up to market expectations. The quality of the food was not consistently good and consumers had to wait too long before the food arrived," Su says.

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