Guatemala
Guatemala
Table of Contents:
Physical Forces 1
Sociocultural Forces 2
Economic & Socioeconomic Forces 3
Competitive & Distributive Forces 4
Marketing & Management Assessment 5
Appendix A-1
Bibliography B-1
Physical Forces
I. Location: Guatemala City, Guatemala (see Appendix A-a)
Guatemala is located in Central America between El Salvador and Mexico. The country borders Belize and Honduras with a coastal line along the North Pacific Ocean and the Gulf of Honduras (Caribbean Sea).
Export Hub:
Puerto Quetzal, Guatemala (Port City) North Pacific
Puerto Barrios, Guatemala (Port City) Caribbean
II. Topography:
The landscape of Guatemala consists of mountains and volcanoes, tropical lowlands, desert-like river valleys, lowland jungles and swamps.
Total: 108,890 sq km
Water: 460 sq km
Land: 108,430 sq km
Total: 1,687 km
Border countries:
Belize 266 km, El Salvador 203 km, Honduras 256 km, Mexico 962 km (B-1)
III. Climate:
Tropical; hot, humid in lowlands; cooler in highlands (B-1)
IV. Natural Resources:
Petroleum, nickel, rare woods, fish, chicle gum, hydropower (B-1)
V. Physical Resources:
Airports – Guatemala City
Railways – 886 km
Roadways – 4863 km
Waterways – 990 km (260 navigable year round) (B-1)
VI. Location considerations:
Primary production site will be located in Guatemala City, Guatemala. Main roadways to port cities in Puerto Quetzal and Puerto Barrios will be accessible via road and railways.
Guatemala City Airport will be utilized for air transport.
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Sociocultural Forces
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