Refrigerator
Panasonic launches ‘The Vegerator’
Bending the rules of refrigerator manufacturing, Panasonic launches refrigerators with a center position vegetable tray to provide greater user convenience.
With exponential growth in the refrigerator market, Panasonic has joined the bid to woo consumers, by launching their range of top-of-line refrigerators in 7 capacities, all with bottom freezers in a royal pearl grey finish.
Panasonic meets customer needs with a completely new style of refrigerator.
All those who are tired of bending down to reach the vegetable tray – ‘The Vegerator’ is the answer to all their problems - The vegetable compartment is in the middle for extra convenience, large capacity for storage of whole large vegetables and 2-tier case for neat storage of large and small vegetables.
A larger vegetable rack to store10L more, in fact as compared to other brands. While other refrigerators have a vegetable tray capacity of around 20L, The Vegerator has a capacity of 32L, and not just larger storage space but also comes with a clever feature like inverter technology (power savings). So no more big electricity bills for big refrigerators. Some other welcome features include tempered glass shelves with height adjustments and Twin Bio attackers which eliminate unpleasant odors & inactivate bacteria to help keep food fresh.
The Vegerators are placed in the Panasonic Brandshops as part of a trial run, have elicited an overwhelming response from the Indian consumer. “Customers who walk into Brandshops across the country have responded to the superior technology and design aesthetics that are showcased in the Vegerator” says Sabiha Kidwai General Manager Marketing of Panasonic Sales & Service India Pvt.Ltd.
Panasonic is launching ‘The Vegerator’ across all metros & tier 2 cities and would be moving into other markets by 2009.They are hoping to cash in on the festive season, not...
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