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Research On Consumer Perception On Branded Fuels

CONTENTS
CERTIFICATES:   FROM COMPANY & COLLEGE
ACKNOWLEDGEMENT ………………...……………………………………………………..4
EXECUTIVE SUMMARY……………………………………………………………………... 5
CHAPTER 1
INTRODUCTION – MARKETING …………………………………………………….7
INTRODUCTION OF TOPIC…………………………………………………………. 11
OBJECTIVE……………………………………………………………………………..12
METHODOLOGY…….…………………...…………………………………………....13
CHAPTER 2: COMPANY PROFILE ………………………………………………………….16
CHAPTER 3: ANALYSIS & INTERPRETATION …………………………………………...21
CHAPTER 4: FINDINGS & CONCLUSION …………………………………………………33
ANNEXURE …………………………………………………………………………………....36
BIBLIOGRAPHY ……………………………………………………………………………....38
LIST OF TABLES
TABLE NO: I.…………………………………………………………………………………...10
TABLE NO: II…………………………………………………………………………………...22
TABLE NO: III…………………………………………………………………………………..23
TABLE NO: IV…………………………………………………………………………………..24
TABLE NO: V…………………………………………………………………………………...25
TABLE NO: VI….……………………………………………………………………………….26
TABLE NO: VII…………………………………………………………………………………27
TABLE NO: VIII.………………………………………………………………………………..28
TABLE NO: IX..…………………………………………………………………………………29
TABLE NO: X..………………………………………………………………………………….30
TABLE NO: XI…………………………………………………………………………………..31
TABLE NO: XII…………………………………………………………………………………32

LIST OF FIGURES
CHART NO: I……………………………………………………………………………………22
CHART NO: II…………………………………………………………………………………..23
CHART NO: III………………………………………………………………………………….24
CHART NO: IV………………………………………………………………………………….25
CHART NO: V…………………………………………………………………………………..26
CHART NO: VI……………………………………………………………………………….…27
CHART NO: VII…………………………………………………………………………………29
CHART NO: VIII………………………………………………………………………………..30
CHART NO: IX………………………………………………………………………………….31
CHART NO: X…………………………………………………………………………………..32

ACKNOWLEDGMENT

I would like to sincerely acknowledge the guidance and support provided by Professor Dr Sridharamurthy, Director of PGPM studies, BSIM, from the selection of the topic till the completion of the study and preparation of this report.
I thankfully...