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Retail

Contents
A. Evolution of Organized Retail in India 3
1. Introduction 3
2. Current State of Retail in India 3
2. a Traditional Retail in India 4
2. b Organized Retail in India 4
3.   Drivers of growth 7
4.   Challenges faced by retailers 8
B. Impact of Organized Retail on Consumer behaviour 10
C. Conclusion 15
D. References 16
E. Appendix : 16
1.Appendix 1 : Questionnaire 16
2.Appendix 2 : Excel sheet for survey results 18

A. Evolution of Organized Retail in India
1. Introduction
In India till early 1980’s, there were only kirana stores called Mom and Pop Stores, the Friendly neighbourhood stores selling every day needs. In the 1980s manufacturer’s retail chains like DCM, Gwalior Suitings, Bombay Dying, Calico, Titan etc started making its appearance in metros and small towns. Multi brand retailers came into the picture in the 1990s. In the food and FMCG sectors retailers like Food world, Subhiksha, Nilgris are some of the examples. In music segment Planet M, Music world and in books Crossword and Fountainhead are some others. Shopping Centres began to be established from 1995 onwards.
The millennium year saw the emergence of super markets and hyper markets. Now big players like Reliance, Bharti, Tatas, HLL, and ITC are entering into the organized retail segment. The big international retail bigwigs are waiting in the wings as the present FDI guidelines do not allow them to own retail outlets in the country. Walmart is testing the waters by agreeing to provide back end and logistic support to Bharti for establishment of retail chains with a view to study the market for future entry when the FDI guidelines change and to establish a backbone supply chain. Table below shows the different phases in the growth of organized retailing in India.

Table: 1. Journey of Organized Retail in India (Source: Ernst & Young)

2. Current State of Retail in India
The retail sector, in India, is yet to be allotted the status of an “industry.” The sector has...