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Rising Prices Of Oil And Their Affect On The Airlines Industry

MGMT002: Technology and World Change
Academic Year 2006-2007

Business Plan
WALSZ  

Prepared for:
Professor Neo Kok Beng

Prepared by:
Anirban Datta Gupta G3523544U
Chen Weiyuan S8417897G
Chua Zi Wen S8540664G
Lewis Tan Wee Hao   S8422936I
Samantha Sim Su Yan   S8621971I

Executive Summary

Business Concept

WALSZ is a company based in Singapore, providing a range of lightweight heat-generating food containers. WALSZware is targeted mainly at the military and adventure market demanding convenient means of heating up food when outdoors.

Financial Features

Potential World-Wide Market: (50 million users) S$ 250 million
Potential Consumables Sales: (5 x 50 million) S$ 625 million
Cumulative 5 Years Sales: S$   10 million
Cumulative 5 Years Profit: S$     3 million

Financial Requirements

Investment required: S$       290,000  
Minimum return on investment: S$     5 million

Business Model

The operation of WALSZ follows closely to the Razor and Blades Business Model. WALSZ will be selling the main product, the WALSZware container at a competitive price, and making the profit on high margin, high usage "consumables" - WALSZware cartridge. Both products are produced and sold at 75% profit margin to military and retailers.

Mission & Vision Statement

WALSZ is dedicated to bringing together the boon of naturally available thermal technologies, with superior consumer friendly packaging. Backed by pioneering industry R&D and self-heating innovations, WALSZ delivers safe and secure products and dependable services alongside incomparable after-sales service.


Content Page Page
Part 1: Introduction to Business
(1) WALSZ Inc: Our Mission Statement 5
(2) Industry Description   5
(3) The Business Model 6

Part 2: Technology Description
(1) Description of Innovation 7
(2) Product Design 7

Part 3: Marketing Plans
(1) Marketing Strategy 9
(2) SWOT Analysis 10
(3) Competitive Strategies...