EssayClub.com - Free College Essays and Term Papers

Roasting Starbucks

A Morning Revival
On a sunny Tuesday morning in Savannah, Georgia, Sherri is indulging in a Starbucks Terraza Blend Iced Brewed Coffee and a Rice Krispies treat served by her favorite baristas, Valencia.   The melody “Softly as in Morning Sunrise” by graceful jazz saxophonist John Coltrane is dancing in her ears as she brainstorms the agenda for her family’s major move out of the country to Germany next week.   As a stay-at-home mother of three children, all under the age of four, she starts many of her days at Starbucks, located in the neighborhood Kroger grocery store, before her husband is off to work.   One of the items on her list of things to do is to see if there is a Starbucks located near her new home or least in her neighborhood.   From a shop selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories to a major coffee house chain, Starbucks is a vital part of our everyday existence.   With the vision and model idea of one man, Starbucks has conquered many obstacles to gain national as well as international success.  
History
In 1971, writer Jerry Baldwin, English teacher Gordon Bowker, and history teacher Zev Siegl opened a whole bean coffee shop, called Starbucks (Gourmet Coffee Zone).   The shop, located in the Pike Place Market in Seattle, Washington carried an inventory of fresh-roasted gourmet coffee beans and accessories for brewing and roasting. After exceeding the sales expectations repeatedly through 1980, Starbucks had four successful locations open for business.   That same year, Zev Siegl sold his portion of the business to seek other endeavors.
Following this success, the owners of Starbucks employed Howard Schultz as the manager of retail and marketing. The next year, Schultz, a former New York-based vice president for a Swedish housewares manufacturer had the opportunity to visit Italy and on this trip he had an epiphany (HistoryLink.org).   He wanted to develop a modish community of coffee houses like the ones he...