Quicksilver

Quicksilver

Quiksilver, Inc. (NYSE: ZQK), based in Huntington Beach, California, is one of the world's largest manufacturers of surfwear and other boardsport-related equipment. Its logo, inspired by Hokusai's woodcut The Great Wave off Kanagawa[citation needed], consists of a large wave with a mountain on a red background.
The company also markets a line of apparel for young girls and women, under the brand Roxy, named after the daughter of one of the founders.[citation needed] Its logo consists of two copies of the Quiksilver logo, one reflected, forming a heart. Quiksilver purchased Skis Rossignol for $560 million in 2005, but is selling Rossignol in 2008 for $147 million.[1] It owned golf-equipment maker Cleveland Golf up until October 31, 2007, when it sold the company to a Japanese sporting goods company.[2]
The company's DC and Hawk brands are also synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach- and water-oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, and LOOK brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.
Quiksilver also carries a line of high-end apparel and accessories under its QuiksilverEdition brand. In the fall of 2008, Quiksilver will introduce its newest brand, Quiksilver Women's, aimed at the 18 to 24-year-old demographic.
Quiksilver also supports the worldwide boardriding community through its self-titled foundation launched in 2005. The Quiksilver Foundation works to provide environmental, educational, health and youth-related projects to worthy boardriding communities around the globe.
Quiksilver Travel also offers snow and surf travel packages to exotic locations such as Samoa, Peru and Costa Rica.

Type Public (NYSE: ZQK)
Founded Australia (1970)
Headquarters...

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  • Category: Business
  • Words: 1498
  • Pages: 6

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