Singhealth Positioning
Target customers
Singhealth Polyclinics targets the middle-income group patients by providing a series of affordable healthcare services to those whom are willing to wait for a longer time as compared to private family clinics.
Types of business / Service positioning of the organization
Singhealth Polyclinics is a primary healthcare clinic that focuses on family medicine and provides seamless, patient-centered and preventive healthcare that is affordable and accessible to all. It plays an integral role in promoting a healthy lifestyle within the community and empowering families with the knowledge of common health issues, care and treatment options.
The extensive services available includes outpatient medical care, women’s health, children’s care, health screening, ancillary services and public health education to spread the knowledge of common health issues.
Besides providing seam-less health care, Singhealth Polyclinics is also committed towards promoting research, training and professional development to value-add their patients.
SingHealth Polyclinics Pharmacy has also set up retail pharmacies in 4 of the polyclinics to provide better services and convenience to the patients as it consist of a wide gamut of quality healthcare products at affordable prices.
What can they improve?
- The waiting area is
o squeezy,
o Very dull,
o Very boring
o Seats are uncomfortable
Therefore, more variety of magazines can be included even those brochures about illnesses like high blood pressure, diabetes and etc. Have a television or at least play some smoothing music to calm patients, as the waiting process is torturous or even stressful to some for checking the LCD screen for at least 45 minutes till their turn.
Drinks/food in the vending machine should be updated regularly to prevent out of stock...
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