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Taking Photographs At Disneyland
" Taking photographs at Disneyland"
A comparison of Christopher Andersons "Disneyland" and
Hal Himmelsteins" Kodak's America".
Have you ever wondered how both Disneyland and Kodak film got ahead of their competition and managed to stay there?
The television media was a great opportunity for companies such as, Disneyland to expand to a larger audience by targeting "the youthful families wth children"(Anderson74) or in Kodak's case, trying to sell their products by "extolling patriotic values" (Himmelstein226) and stress brand image instead of product benefits in their new commercials.
With the 1984 summer games being held in Los Angeles and Ronald Reagans re-election
campaign drawing near their was a solid reinforcement of patriotism and nationalism being
instilled in Americans, after all Reagans advirtising slogan read "life is better...America's
back....and people have a sense of pride they never thought they'd......
Approximate Word Count: 851
Approximate Pages: 4
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Taking Photographs At Disneyland
Taking Photographs At Disneyland " Taking photographs at Disneyland" A comparison of Christopher Andersons "Disneyland" and Hal Himmelsteins" Kodak's America". Have...