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Tissue Forecasting

Situation Audit
The American market is currently in need of more products that help promote health and wellness.   Many new products such as disinfecting wipes, antibacterial soaps, and quality tissue products have proven to be very popular in the past several years.   This is especially true as Americans become more and more concerned with their health.   Therefore, we believe that Tempo tissues and the Tempo visor mount tissue holder would be popular if it were reintroduced into the market under a new advertising campaign.
As stated above, Americans are becoming more and more concerned with their health and wellbeing.   Products that support this trend have become widely popular.   For instance, our own Saint Lukes Magic Valley Regional Medical Center has recently included Purel® brand hand sanitizer and dispensers in every room in their facility.   People want to feel and be clean, and products that help them accomplish this goal are currently quite successful.
American demographics in relation to our Tempo product are fairly diverse.   Areas that we believe would be more likely to purchase our product would be primarily lower and middle income areas.   As far as age range, it appears that mothers with children and the elderly would be most likely to purchase our product.   Unmarried individuals as well as those in their teens and early twenties would be the least likely to purchase our product.  
The Northwestern United States is currently one of the fastest growing areas of the country according to recent National Census data.   This means that the economy in this area is currently experiencing a period of rapid growth.   Due to this growth, we believe that this would be a good area to re-launch the Tempo product line.
Paper tissues have been around for well over 100 years.   Unfortunately, most individuals call tissues “Kleenexes” due to the fact that the Kimberly-Clark Company invented and mass-marketed their own version of tissues starting in 1924.   Since...